HOW TO USE FACEBOOK PIXEL FOR BUSINESS OR BRAND TO HAVE SUCCESS?
You’re not alone if you find Facebook advertising to be confusing. All of its features combine to make it a very powerful advertising platform, but they also add to the complexity. Pixels were one of the things that used to irritate me the most. These are often used by most Facebook advertisers. It used to set a cookie that tracks visitors to your website. So you can target them with advertisements later. Sequential retargeting is the term for this. When you advertise to previous website visitors, you can use the FB Pixel to track their behavior when they return.
In this article, We will discuss what the Facebook Pixel is, how to create one, and how to use one to improve conversions and drive ROI for your ads with this walkthrough. So without wasting much time, let’s get started!
What is Fb Pixel?
It assists you in optimizing your ads and also makes sure that the right people see them. You can also use the pixel to improve Facebook retargeting and remarket to people who have visited a specific page or complete a particular action on your website. In a nutshell, the FB Pixel allows you to understand what people do after seeing your ad. So you can reach out to people who are more likely to take action, such as purchasing a product. After knowing What FB pixel is, let us focus on how does it work?
How FB pixel work?
Facebook used to have conversion pixels for tracking website conversions like sales and a custom audience pixel for retargeting website visitors. You could create multiple conversion pixels — one for each web page you wanted to track conversions on — while each advertising account only had one custom audience pixel.
The Fb Pixel follows a six-step process:
1 Install the pixel first- Adding a snippet of tracking code to your website is the first step.
2 Gather information- You’ll start getting information about your site visitors, such as where they came from, what device they’re using, and other demographic data.
3 Examine your habits- Examine how visitors interact with your site, such as whether they visit a specific product page or add something to their shopping cart.
4 Develop an audience- Create Facebook Custom Audiences, lookalike audiences, and ads tailored to those specific people using the data collected from pixel events.
5 Make bidding more efficient- To spend your budget efficiently, use the lowest cost bid strategy to reach people who are likely to take the desired action — for example, buying a product.
6 Examine the sequence of events- Examine conversion events to determine the most effective Facebook ad strategy for your company.
Now you have an idea about how FB pixel work. Let’s move on to how to make a pixel for Facebook.
How to create FB pixel?
1. Go to the event manager and create a Fb Pixel. Select Web from the Connect data sources drop-down menu.
2. Select the FB Pixel from the Get started menu. Connect by pressing the Connect button.
3. You can learn how the Pixels work there. For a simple setup, give your Pixels a name and enter your website’s URL.
4. Select the “Continue” option.
How to use FB pixel to improve conversions and drive ROI for your ads?
The FB Pixel has five main features that can help you get a better return on your investment:
1. Your website’s Custom Audiences
Facebook uses Custom Audiences from your website to help you retarget website traffic. If you have the FB Pixel installed on your website, it will track the movements of any visitors who logged into Facebook.
The pixel will keep track of things like:
- What pages do users go?
- What is the most common page that a user does not visit?
- A user’s visit to a page
- Depth of scrolling
- Spending time on the page
You can advertise to specific groups of people using this information. You can also use this information to create lookalike audiences and target customers who are more likely to purchase your products. It’s also a good idea to exclude specific groups so don’t continue to target users who have already converted or aren’t very engaged.
2.Dynamic Ads
You can use the FB Pixel to run if you have Facebook ads for eCommerce site. These ads in your ad account, are known as catalog sales, show products from your catalog based on your target audience.
Individual ads based on specific pages visited & actions taken may not be the most efficient option if your company has thousands of products. Instead, you can create dynamic ad templates that change depending on what a potential customer does.
3.Custom Conversion
The ability to build custom conversions in the same way you design for Custom Audiences is an exciting feature of the FB Pixel. By selecting a completion page and giving the conversion a name, you can make a custom conversion. Typically, the thank-you page follows the completion page.
Consider the following scenario:
1. Thank you for your purchase. Your order is on its way to you.
2. Thank you for registering. We’ll send you your first email as soon as possible.
3. Thank you for your feedback. Here’s where you can get your free download.
It allows designers to create custom conversions separate from your Facebook ads and use them whenever you want in the future.
The FB Pixel has five main features that can help you get a better return on your investment:
1. Your website’s Custom Audiences
Facebook uses Custom Audiences from your website to help you retarget website traffic. If you have the FB Pixel installed on your website, it will track the movements of any visitors who logged into Facebook.
The pixel will keep track of things like:
- What pages do users go?
- What is the most common page that a user does not visit?
- A user’s visit to a page
- Depth of scrolling
- Spending time on the page
You can advertise to specific groups of people using this information. You can also use this information to create lookalike audiences and target customers who are more likely to purchase your products. It’s also a good idea to exclude specific groups so don’t continue to target users who have already converted or aren’t very engaged.
2.Dynamic Ads
You can use the FB Pixel to run if you have Facebook ads for eCommerce site. These ads in your ad account, are known as catalog sales, show products from your catalog based on your target audience.
Individual ads based on specific pages visited & actions taken may not be the most efficient option if your company has thousands of products. Instead, you can create dynamic ad templates that change depending on what a potential customer does.
3.Custom Conversion
The ability to build custom conversions in the same way you design for Custom Audiences is an exciting feature of the FB Pixel. By selecting a completion page and giving the conversion a name, you can make a custom conversion. Typically, the thank-you page follows the completion page.
Consider the following scenario:
1. Thank you for your purchase. Your order is on its way to you.
2. Thank you for registering. We’ll send you your first email as soon as possible.
3. Thank you for your feedback. Here’s where you can get your free download.
It allows designers to create custom conversions separate from your Facebook ads and use them whenever you want in the future.
The FB Pixel has five main features that can help you get a better return on your investment:
1. Your website’s Custom Audiences
Facebook uses Custom Audiences from your website to help you retarget website traffic. If you have the FB Pixel installed on your website, it will track the movements of any visitors who logged into Facebook.
The pixel will keep track of things like:
- What pages do users go?
- What is the most common page that a user does not visit?
- A user’s visit to a page
- Depth of scrolling
- Spending time on the page
You can advertise to specific groups of people using this information. You can also use this information to create lookalike audiences and target customers who are more likely to purchase your products. It’s also a good idea to exclude specific groups so don’t continue to target users who have already converted or aren’t very engaged.
2.Dynamic Ads
You can use the FB Pixel to run if you have Facebook ads for eCommerce site. These ads in your ad account, are known as catalog sales, show products from your catalog based on your target audience. Individual ads based on specific pages visited & actions taken may not be the most efficient option if your company has thousands of products. Instead, you can create dynamic ad templates that change depending on what a potential customer does.
3.Custom Conversion
The ability to build custom conversions in the same way you design for Custom Audiences is an exciting feature of the FB Pixel. By selecting a completion page and giving the conversion a name, you can make a custom conversion. Typically, the thank-you page follows the completion page.
Consider the following scenario:
1. Thank you for your purchase. Your order is on its way to you.
2. Thank you for registering. We’ll send you your first email as soon as possible.
3. Thank you for your feedback. Here’s where you can get your free download.
It allows designers to create custom conversions separate from your Facebook ads and use them whenever you want in the future.
Also, watch: PowerAdSpy Ecommerce
Time to wrap it up:
I hope this article has helped you a lot about Facebook Pixel power. It helps to determine the success of your own advertisements. That can increase conversions in your company.
