The Ultimate Guide To Google Display Ads!

Google, the world’s highest Search Engine page is quite in trend for the past few years. Every other individual lands on Google to find the answers to any relevant or even irrelevant questions. From searching for the most required information to delivering high-definition images, Google is everywhere. Other search engines like Yahoo and Bing are not so much in demand as compared to Google. Overall, it’s an SEO page for marketers and advertisers, trying harder to rank over Google.

Advertisers prefer different kinds of advertising, and one such type is Google Display Ads.

So,

WHAT ARE GOOGLE DISPLAY ADS?

It is an advertising network that marketers use for spreading awareness about their brand or product. Some of the basic attributes include:

• It is not an ad that you can search
• The ad can be static or animated
• You can simply promote the brand, service, or product.
• The ad is being approved directly by the Google Display Network

Moreover, there are 2 kinds of network ads that fall under it:

• Search Network Ads: They are text ads that depict the features of the brand, whereas
• Google Banner Ads: Ads that display images more than texts falls under this category

The ranking of image over SEO completely depends upon the total clicks you got on your ad. Like:

(TOTAL CLICKS ON AD)/(TOTAL IMPRESSIONS)= CLICK THROUGH RATES

Since Google is one of the most visited websites, advertising over this platform is quite beneficial for marketers.

TYPES OF GOOGLE DISPLAY ADS:

Now, moving forward, there are different types of Google display ads to publish on Google. Let’s have a brief look at them once:

Traditional Display Ads:

The ad includes landscape, square, and skyscraper image sizes. It basically consists of some texts and mostly publishes on websites.

Responsive Display Ads:

Responsive Display Ads involve multiple text headlines, descriptions, and images. The advertisers can host the best ads in eye-catching formats for the specified audience.

Retargeting Display Ads:

The ad displays on the user’s web page who visited your website even once so, to target the audience for personalized content, Retargeting or remarketing display ads is the best.

Native Ads:

The specialty of this ad is, it does not actually look like an ad. Moreover, these ads are seen in the same style as the website looks.

Social Ads:

Ads that you found on social media networks while surfing the news feed are social ads. It has meant to be the most effective ad type in response to target the audience.

Discovery Ads:

It is a form of native ads that usually appear on YouTube search results, Watch Next, Gmail Social, promotion tabs, and the Google Discover Results.

GOOGLE DISPLAY ADS SPECIFICATIONS:

Specifications play a crucial role while uploading or hosting ads on a platform, especially on an SEO page, like Google. The ad specs of all the Google Ads are almost the same. Such as:

• Medium Rectangle Ads (300 x 250)
• Large Rectangle Ads (336 x 280)
• Leaderboard Ads (728 x 90)
• Large Skyscraper Ads (300 x 600)

HOW TO USE DISPLAY ADS?

Creativity:

While you create a display ad for your marketing campaign, the one thing that should not lack is creativity. Apart from this, CTA (Call-To-Action) buttons, business name, tagline, and logo play a significant role in driving traffic to your website. Some of the other mandatory points are as follows:

Sizing:

The ad’s sizes should be of standard dimensions as imperfect specs can affect the ad’s pixels, and users might find it supervacaneous. The pixels should be:

• Google Display Network: 300 x 250, 728 x 90, and 120 x 60
• Social Networks: 1080 x 1080, and 1200 x 768

Display Network:

To engage the correct audience, publish the ads on the platforms that are the most trending or visited. Like:

• Google Display Networks
• YouTube
• Gmail
• Social Media Platforms

You can also watch: How To Search Competitors Google Ads By Keywords & Domains

FINAL VERDICT:

Overall, Google Display Ads is a beneficial step for advertisers when they really want to rank their website on the top in SEO marketing. We hope our readers understood how display ads are so mandatory for marketers to spread awareness about their product.