The Latest High-Conversion Facebook Retargeting Practices For 2021

  • The visitors who are retargeted by the display ads are likely to be potential customers.
  • The click-through rates of retargeted ads are ten times higher than regular display ads.
  • 44% of customers say that they prefer to buy the products again & again, after being impressed by them.
  1. Go to Facebook’s ad manager, and click on pixels. Then, select “Create a Pixel.”
  2. Select a name for a pixel that will be relevant for the products/services offered
  3. Accept the terms and conditions for getting a pixel. And, done!
  1. Firstly, we need to add the pixel code to the company’s website to add it on all the pages.
  2. After adding it, go back to the ads manager and select “send test traffic” If all the steps are correct and the pixel is attached to a website, the status will be ‘active.’
  3. This testing process might take around 15–20 minutes, so wait for a little to know the current status.
  • People who have already visited the website
  • People that look for a specific page
  • People who have not attended the page for a long time
  • Customized combination of users
  • The website visitors
  • Specific content readers
  • The free trial users
  • The Curious users
  • The users with an incomplete sign-in process
  • The users that visit the pricing page

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