Facebook ads have been playing a magnificent role for marketers to promote their brands/products. Ads help the users to spread brand awareness and attract traffic to their website. Before publishing any ad, the advertisers should follow the Facebook ad specs to upload the ads without any issue. High-quality visuals attract users to follow, like, comment, shop and share their page, which works perfectly for link building and audience engagement. Not only this, there are numerous kinds of Facebook ads that have different specifications as per their type. Let’s check them out:

1.Single Image Ads:

Basically, the ad format contains text, images, links, descriptions, and a Call-To-Action button, as it makes it a bit easier for users to understand the concept behind the ad. As it is the most common ad type which advertisers prefer to select for posting their ads. The specifications are:

  • Image Size: 1200x628 pixels
  • Image Ratio: 1.91:1
  • Text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

2.Carousel Ads:

One of the most creative ad formats is Carousel ads on Facebook. The best advantage of such an ad is that you can add separate text, links, and descriptions along with the images and videos, and the links direct the users to the page linked with it(landing page). The specs are:

  • Image/Thumbnail Size: 1080x1080 pixels
  • Image/Video Aspect Ratio: 1:1(square)
  • Text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

3.Single Video Ads:

Nearly 45% of Facebook users prefer watching videos for more than an hour per week. Videos help users to understand your ad in a much better way as compared to image ads. Not only this, but more than 50% of users watch video ads without sound, so advertisers should add more caption texts in the video to target the audience. Also, the Facebook Ad Specs should be as:

  • Video Format: .mov or .mp4
  • Aspect Ratio: 16:9
  • Resolution: Min. 720p
  • File Size: Max. 2.3 GB
  • Thumbnail Size: 1200x675 pixels
  • Text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters
  • Video Ad Length: Max. 60 minutes(1 hour)

4.Slideshow Ads:

An advertiser can create slideshow ads to specify the different products they are offering their clients. They can pile up the images and publish such an ad, which is quite a creative and unique way of designing an ad. But, follow these Facebook slideshow ad specs mentioned below before uploading the ad:

  • Video Limit: Min. 5 seconds and max. 50 seconds
  • Image size: 1280x720 pixels
  • Image Ratio: 16:9, 1:1, or 2:3
  • Text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

5.Canvas Ads:

It is a full-screen ad experience where you can add images/videos, texts, and links to attract users to attract the audience on your website. Canvas is one of the latest ad formats that depicts high creativity skills. Dimensions are listed below:

  • Image Size: 1980x1080 pixels
  • Image File Type: .png and .jpg
  • Video Size: Min. 720p
  • Video File Type: .mp4 or .mov
  • Maximum Video Length: 2 minutes(120 seconds)

Now, I would love to suggest to my readers the top 3 tips before publishing their ads on Facebook. Like:

  • Add Happy Faces: If you add human faces to your ads, you must select happy faces. They can attract the viewers and leave a positive impact on your ad. The more you include, the more you get is the key to successful Facebook advertising.
  • Relevancy Is Important: The content you include in your ad should be relevant as per your niche to attract and engage the correct audience. Make sure the description/caption should be unique and eye-catching enough to act as a magnet for your ads.
  • Simplicity Is The Best Policy: The more simple your ad is, the more attractive it looks. Design your ad professionally to leave a decent impact on your page, which is quite beneficial for you as a marketer.

Final Words:

Well, I hope my today’s article helped you understand how Facebook Ad Specs work for advertisers on Facebook. Marketers find it quite beneficial to design and host ads on this medium.




Maximize the effectiveness of your advertising efforts!

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

7 traits that identify authentic brands from ordinary ones.

7 Ways to Optimize Your Landing Page for High Conversions

On-page SEO Factors You Must Update on Your B2B Blog Always

How Building Materials Manufacturers Can Support Distributor Marketing Efforts

Starting your (professional) digital journey with your domain, professional email and secure…

How To Choose The Best URL That Best Markets Your Business Online

Robinson’s URL: “”

Customer Experience

Premium vs. Add-ons — Which is the Best Model for Your WordPress Plugin?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Ads Insight Hub

Ads Insight Hub

Maximize the effectiveness of your advertising efforts!

More from Medium

Top Green Hydrogen Startups

Introduction to Industry 4.0 and Industrial Internet of Things

Google Ads and their Evil Trickery

Abercrombie’s Marketing Genius Was Its Undoing