A Complete Guide On Facebook Marketplace Categories

Ads Insight Hub
4 min readNov 3, 2020


Started with just being a social media platform with the goal of helping people to stay connected and find new friends, today Facebook is mending itself to serve more to its users.

From being the best virtual platform to showcase the products and services, Facebook has also given an opportunity to its users for buying and selling products to their local communities.

By discovering the marketplace in the year 2016, Facebook has actually helped its users to discover new things they love, find new business around them, buy local goods, and sell things by launching a business to earn money.

Through this feature of Facebook, anybody can buy or sell new as well as used products just by showcasing it in the correct marketplace category.

Fascinating no?

Do you know about Facebook Marketplace Categories?

If no, then you are really losing the big opportunity, both as a seller or as a buyer.

Well, not to worry anymore because this article will give you complete guidance about the Facebook marketplace and its categories.

So let’s get started!

What is the Facebook marketplace?

As the name suggests, the Facebook marketplace is the platform provided to the users to buy and sell items or services to the other Facebook user. Here the user gets the chance to optimize their search for getting the more desirable result by using the filter of price, category, location, and a lot more.

What is the significance of Facebook marketplace?

Facebook is a platform that has a huge amount of active audiences. In such a scenario utilizing its marketplace can help both the seller and buyer in multiple ways.

Some of them are:

  1. To have your presence on this e-Commerce platform, you don’t need to be an expert. Just by using Facebook on the mobile phone, you can enter and operate the marketplace very easily.
  2. Through the marketplace, the buyer will automatically find the searched products or services with offers near their location.
  3. Being the seller, one need not waste time in doing painful jobs as required to do in other eCommerce platforms. The only things required are- taking pictures, adding price as with description, and then posting it in the right category.
  4. Through this platform, the buyers can get high potential clients for their products and services, and the seller can get exactly what he/she is looking for.
  5. Facebook marketplace maintains complete transparency by giving the way to communicate seller and buyer directly through messaging.
  6. It helps to build community-based trust among the users.

What are the different Facebook Marketplace categories?

Before posting the product or services in the Facebook marketplace, the seller has to select the right category which fits their assets correctly.

The different categories offered by the marketplace are:

  1. Home and garden
  2. Electronics
  3. Clothing and accessories
  4. Family
  5. Hobbies
  6. Deals
  7. Entertainment
  8. Housing
  9. Classified
  10. Vehicles

Now, as the platform is big the competition is also high in the Facebook marketplace.

If you want to make a spot for your brand in this crowd, you need to work hard with smartness.

Let’s discover some of the useful tips to utilize this marketplace at its fullest.

How to use Facebook marketplace categories?

  1. Let people know about your product and services. The more they get to know about the brand, the more they recognize and value it.
  2. Use good quality pictures and detailed information about the product or services you are selling. Also, do not fake things. Try adding the actual features and images of your assets. It will help to get the trust of the consumers.
  3. Figure out what is trending currently on the Facebook marketplace. Learn more about those products and services to design the advertisement according to them.

Wrapping words

Marketing and selling a product is art! But nowadays, with this art of selling your products, you should also be aware of the virtual marketplace rather than just going with the traditional ones. And what is better than the Facebook marketplace when it comes to virtual shopping!

So let’s grab this opportunity and start selling or buying through the help of Facebook.



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